Whenever you rip open a bag of Jack Link’s meat snacks, you get a taste of American tradition: a family-owned business that grew from hard work, high-quality products, a sense of community and a little fun.

That’s the recipe that put us on the map long ago. That’s the recipe that drives us today.

Black and White photo of Chris Link standing in field

Family-Owned and Operated for Generations

It All Started with Chris

The foundation for Jack Link's was set in the 1880s when Chris Link came to America from the old country and settled in the Northwoods of Wisconsin. He didn't bring much with him, but he did bring his family's sausage recipes. Talk about applaudable priorities.

Soon his sausages and smoked meats became legend and lore among the pioneer families. It was all anyone could talk about (or so we hear).

Then Came Earl and a Boy Called Wolf

Continuing the family tradition of taking meat very, very seriously, Chris' son, Earl Link, later opened the town of Minong’s first general store and butcher shop.

In 1916, Earl had a son named Wolf Link who lived the meat business from day one. Despite his predative name, Wolf grew to be a successful cattleman, raising the finest beef in all the land.

Raising cattle was one thing. But his greatest accomplisment was raising The Chosen One. A boy named Jack Link.

The Man Behind the Name

While fishing one day with his boys, Jack had the idea to make jerky with his great-grandfather's old-world recipes (because, let’s be honest, they were better than anything found in stores). Together, he and his sons worked to create our inaugural product: Jack Link's original kippered beef steak, an instant classic that friends, neighbors and eventually the region obsessed over like a bunch of old-timey pioneers.

In 1986, Jack shook up the meat snacks category, selling his namesake beef steaks to convenience stores across Wisconsin. But things really escalated quickly when Jack purchased a jerky packaging machine—that’s when Jack Link’s started selling nationwide, in the stores you can find it in today.

Photo of Jack Link's owner Jack Link

The Family Tradition Continues

The difference between jerky and Jack Link’s jerky is quality

We Craft Real Food

  • We craft our jerky snacks with 100% beef, turkey, chicken and pork
  • We source the leanest cuts of meat, slice them into snack-worthy strips and then follow a 100-year-old family recipe to perfectly craft our jerky.
  • We marinate our meat with select, premium ingredients and a unique blend of spices that gives Jack Link’s its remarkable flavor, no matter the variety.
  • We slowly cook and dry the meat in our own smokehouse.
Photo of overlapping packages of Jack Link's Original and Teriyaki Beef Jerky
Made by Real People
  • We’re a family-owned and family-operated company.
  • Born in the Northwoods of Wisconsin, which is where Jack Link (yes, he’s a real person) still resides, we’re proud of our rural roots.
  • Our foundation was built upon our hard work and our pioneer spirit. That spirit lives today through our team members who work in small towns across America.
Photo of Jack Link's owners Jack and Troy Link