Jack Link's Ambassador
Scotty Sherin

Lunenberg, NS

Mountain Background Scotty Sherin


Where in Canada do you hail from?

Lunenburg, Nova Scotia

Mountain Background Surfing


Tell us a bit about yourself?

I’m a creative picture taker, movie maker and storyteller. I always take the scenic route and I don’t mind getting dirty. I love anything to do with the outdoors and I’m most comfortable in and around water. Fly fishing and surfing are my forte.

Mountain Background Scuba Diving


Now for the important questions, what’s your favourite Jack Link’s meat snack?

Jalapeno Jerky all the way! Who doesn’t like a little spice in their life?

Mountain Background Fly Fishing with Friends


Tell us how you feed your wild side?

I surround myself with genuinely amazing people who inspire creativity and are always down for an adventure. Sometimes you need to get lost in the woods, blow a tire, or sleep under the stars. Good stories are hard to come by without a little struggle. Tolkien said it best, “Those who wander are seldom lost”.

Mountain Background River Fishing


If you had the pleasure of hanging out with Sasquatch for a day, what would you guys do?

Learning Sasquatch bush craft would be at the top of my list. Imagine learning survival skills from the master of the forest. We’d explore a few trout streams and when Sasquatch wasn’t looking, I’d shoot the first non-blurry image of him attempting to fly fish. I also feel like Sasquatch and I share a love of eating, so later we’d probably create a few new dishes together around the campfire, like Jerky Carbonara.

Mountain Background Icy Shores


What are you looking forward to seeing or accomplishing in 2020?

I want to explore more uncharted waters in my own backyard of Nova Scotia. The coastline here is peppered with unbelievable potential for world class surfing waves. Over the past decade, I’ve been fortunate enough to be a part of a few really special discoveries. 2020 is the year that I want to push the boundaries and really dive into the unknown. There are countless chains of outer barrier islands off the east coast, ripe with potential, but nearly impossible to access. Using WaveRunner’s, bathymetry charts, and tents, a few friends and I plan to find the next great Canadian wave.

On the fishing front, I’m planning to document a Nova Scotian fly fishing “grand slam.” That’s an attempt to catch and release as many native and non-native species of freshwater fish. In Nova Scotia, the landscapes and fisheries are wildly diverse and would guarantee an epic photo essay.

Mountain Background Catch And Release


What does your perfect day consist of?

My perfect day starts at the crack of dawn with a good cup of coffee. I’d pack up the car and head out for a day of fishing and surfing. Most rivers here empty out into the ocean, creating epic river-mouth surf breaks and countless fishing opportunities. A day combining my two favorite activities could only end around a campfire with a good warm meal.

Mountain Background Canadian Surfer


What’s one surprising thing people may not know about you?

My guilty pleasure is watching Sasquatch documentaries…seriously!

Mountain Background Canadian Surf Waves


Last, but not least, give us one interesting fact that our fans can bust out at a party.

I’m not sure why so many people are shocked to hear that Canada is home to some of the best surfing waves in the world. Canada is home to the world’s longest coastline at 243,042 km. It only makes sense that there are a few epic waves somewhere along the stretch.